Twenty years in medical devices taught me one thing: right steps, right order, right outcome. Then I started a surgical distributorship, bought and sold several vehicles, and found myself making the same mistakes every buyer makes — even with 20 years of sales experience under my belt.
So I obsessed: how does this happen to people? I learned from top F&I managers and ex-car salespeople — the people on the other side of that table.
Dealers train for years on sales psychology. Buyers skip steps and lose leverage without ever realizing it. Most walk in with a Google search and good intentions.